India’s leading luxury car maker Mercedes-Benz has confirmed the launch of Maybach S 650 sedan in at the country’s biggest automobile carnival the 2018 Auto Expo. Besides, the company will also showcase a host of products that are likely to launch in India in coming future. That includes two all-new luxury cars and the Mercedes-Benz EQ Concept that is going to be showcased for the first time. Moreover, the Mercedes-Benz E-Class All terrain that is scheduled to launch in the country later in 2018, will also be bought at the Mercedes podium at the forthcoming event.
By showcasing the forerunner of Mercedes-Benz's new product brand for electric mobility globally- EQ, the ‘Concept EQ’, the luxury carmaker will manifest that the brand is heading towards to create a sustainable ecosystem of services, technologies, and innovations and also presenting its long-term strategy of introducing the ‘EQ’ brand of battery electric vehicles in India.
The ‘EQ’ refers to "Electric Intelligence" and is extracted from the Mercedes-Benz brand values of "Emotion and Intelligence".
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Roland Folger, Managing Director & CEO, Mercedes-Benz India said; “Auto Expo remains the much-awaited event in the Indian Automotive Industry and we are glad to be associated with it. Mercedes-Benz’s participation in the 14th Auto Expo is a reiteration of our commitment to our customers, to the market, and also a manifestation of our support to the government’s vision of ‘Make in India’. Auto Expo gives us a distinct opportunity to showcase our exciting range of new products and technologies to our discerning customers and brand enthusiasts, whom we are committed to fascinate. In addition to an array of fascinating global products, we also will showcase some of the best products we make in this country, in Pune”.
Furthermore, the Mercedes AMG F1 racing cars that have won the 2018 Formula 1 championship will also be showcased. The performance Mercedes-AMG cars will include the Mercedes AMG GT R, Mercedes AMG GLC 43 Coupe and Mercedes-AMG SLC 43. An AI-based Chatbot at Mercedes-Benz pavilion at 2018 Auto Expo that will answer customer questions on Mercedes-Benz products through using artificial intelligence will be the first in Industry aspect at the digital front. The artificial reality based functionally of the bot will help in enhancing customer interactivity with the Bot.
As always, the Mercedes-Benz India stalls at Auto Expo is expected to be one of the most visited stalls in India with estimated a footfall of 7 lakh people.