Cagiva, an Italian marquee of yesteryears is all geared to mark its entry again in the market. For your reminisce, Cagiva was founded in 1950 in Italy. In the early 80s and 90s, the brand was in top manufacturers for its enduros and street nakeds that sourced engine from Ducati.
But the brand failed to continue and Harley-Davidson sold it back to MV Agusta in 2010. Later on, MV Agusta stopped manufacturing Cagiva bikes and started using its resources for developing its own brand.
But now after a long interval of nine years, the firm is pondering to register its comeback by 2019 with the rollout of a few lightweight electric Cagiva bikes.
In a meet with Asphalt and Rubber, MV Agusta, CEO, Giovanni Castiglioni also confirmed the Cagiva bikes arrival in an electric avatar. Also, he revealed its plan of portraying a prototype at the EICMA Motorcycle show in November this year. If things go according, we could witness the arrival of a lightweight electric on/off-road bike under Cagiva branding.
The fact that MV Agusta did not offer any ADV or scrambler segment bikes and the Cagiva enjoyed all its success for its dual-sport Elefant Motorcycles lineup. This connection also makes sense for re-emergence of Cagiva in the market.
In the Indian market, the current MV Agusta lineup contains the Brutale, F3, F4 models, which will be joined by the Turismo Veloce later in time. Kinetic’s multi-brand outlet, MotoRoyale deals in the retail of MV Agusta bikes that will also be joined by Norton Motorcycles and SWM, an Italian brand produces on/off-road vehicles.
As of now, developing an electric on/off road motorcycle by MV Agusta for Cagiva seems great on paper. But, it will be interesting to see in what time the motorcycle will hit the Indian automobile market.