Honda Grazia, brand’s flagship in 125cc scooter segment was launched in November 2017. Within time duration 3 months since launch, the 125cc scooter managed to sell 50,000 units across the country and found a place in the list of ‘Top 10 Selling scooters of India’. In April 2018, Grazia amazed everyone by surpassing one lakh units milestone in sales. Just six months and one lakh units sold. While the next lakh units sales took a month lesser than the earlier lakhs (five months).
Yadvinder Singh Guleria – Senior Vice President, Sales and Marketing, Honda Motorcycle & Scooter India Pvt. Ltd. said, “A perfect blend of Youthful Innovation with advanced features, GRAZIA offers a powerful performance with modern style & advanced attributes.
Launched with industry first features like the 1st Scooter in India with All Digital Instrumentation, 3 Step Eco Speed Indicator, and bright LED headlamp, the Sales progress of GRAZIA reaffirms that customers are upgrading to Honda’s latest technology & innovation.”
The Latin America and SAARC countries are also being availed with the availability of Honda Grazia. Last month, the company reported an export of 13k units to mentioned countries. In the scooter segment, Honda 2Wheelers India has a firm grip over the market. That is obvious from brand’s 2 crore units sale of Activa. Running in its fifth generation, the Activa is a popular household name.
Well, the country is witnessing the arrival of several new scooters every month still, Honda managed to continue its successful journey in the scooter segment with the Activa. India’s largest motorcycle maker Hero MotoCorp which is willing to bite into space is dedicatedly working on developing new scooters which could launch in the coming future.