Honda Motorcycle and Scooter India has released a TV commercial for its CB Hornet 160R. Dentsu Marcom, a Japanese international advertising and public relations company has developed the commercial. Behind this promotion, HMSI aims to give some contribution to the Honda's current market scenario in the 150-200cc motorcycle segment and escalate the previous victory of CB Hornet 160R.
Gaining immense edgy cuts all over the silhouette, the newbie is a strong amalgamation of RAW power, REAL muscle and RIPPED performance. Holding the tag of India's first BS IV compliant motorcycle, the CB Hornet 160R is a leader in the performance as well as the technological aspect.
On a brief note, the sole purpose of this great advertising is to seize the attention of the target audience that are the young adults in the age group of 20-28 years and maintaining the state of excitement among them in terms of its uniqueness and advancements in terms of performance, style and technology.
The video up next has been conceptualized to show the 'building of the human body' and 'building of the bike body' together. The firm is trying to reinforce the connection between the new CB Hornet 160R and the identified group of masses. From the visuals, the razor-sharp and fast-paced, the TVC makes the machine look more vigorous for a road trip.
Check out the video of the all new TVC of the Honda CB Hornet 160R.