To compete to the rivals- Ford Endeavour and Toyota Fortuner, the Mahindra has finally launched the Alturas G4 in India with the tag sticker Rs 26.95 Lakh (ex-showroom). The 4WD variant costs Rs 29.95 Lakh (ex-showroom). With the launch of Alturas G4, it becomes the most premium product launch by an Indian manufacturer. It is based on the Ssangyong Rexton G4 which was launched in 2017. The newly launched Alturas G4 will be developed at the Maharashtra Chakan plant with rebadged Mahindra brand.
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The Alturas G4 gets a 2.2-litre 4-cylinder engine which produces 133.1 kW (178 BHP) power and 420 Nm of torque. The engine is coupled to a seven-speed torque converter automatic gearbox which comes from Mercedes-Benz in both the variants- 2WD and 4WD and it comes in five colour options- Dsat Silver, Napoli Black, Lakeside Brown, Pearl White and Regal Blue.
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“The launch of the Alturas G4 is a significant moment in the automotive journey of Mahindra which will take the brand to the next level. With the Alturas G4, we have decided to adopt an endorsed brand strategy which will heighten brand desirability & aspiration. The product is the epitome of luxury in every sense. Therefore we believe the Alturas G4 aptly redefines royalty which is also its positioning” said Pawan Goenka, Managing Director, Mahindra & Mahindra Ltd while speaking at the launch.
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“The Alturas G4, with its excellent proposition of imposing design, exquisite interiors, state-of-the-art technology, exhilarating performance and unmatched safety, all at an attractive price point, is poised to redefine the high-end SUV segment. It is our most luxurious offering and comes with a host of technology & safety features such as the 3D Around View Camera system, Easy Access Mode, Ventilated Seats, many of which are not available in vehicles at a similar price range” mentioned Rajan Wadhera, President – Automotive Sector, Mahindra & Mahindra Ltd. Mahindra will also launch a new premium loyalty program, Purple Club+ along with the Alturas G4.