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Mahindra and Mahindra acquired Pininfarina is set to bring a new electric sports car at this year’s Geneva Show. As we are already witnessing the excitement of Mahindra for participating in the Formula racing championship. The Indian automotive giant is also urging the Indian Government to make the venue in India in some major metro city.
The design of the sports cars seems to be inspired from a hydrogen sports car concept, the H2 Speed. Mahindra involvement in the development of this car is to make sure that it utilizes the resources available from the present racing car technology. The Pininfarina design is just a summed up framework of outlook of the sports car.
Commenting on the role of Pininfarina, Mahindra automotive head Pravin Shah said, “Design plays a critical part in designing vehicles in such a way that they are robust yet pollute the least while giving you the thrill that people want in vehicles.”
He believes that the acquisition of Pininfarina would “surely help us in the space of Formula E”. There is not much difference between a racing and a sports car.
Adding further, Shah said, “the addition of world-renowned design house to Mahindra’s portfolio, alongside its existing Tech Mahindra information technology arm, meant the company would be able to differentiate itself within the automotive industry.”
Working together with the Pininfarina will explore more opportunities and possibilities in bringing the next generation speedy sports car. There is lot to learn in the area of racing and design and taking notes on environmental concerns as well.
Meanwhile, Chairman Anand Mahindra said his group used to be Pininfarina’s biggest clients before the buyout and will always be. He described design as “critical to the industry” and added that he aims that with the Pininfarina support, it will be more easy to work on better designs.
Adding more, he said,“Mahindra already does critical design and engineering work for manufacturers. We want to provide an ‘art-to-part’ service, and we can give carmakers Pininfarina design as a starting point. It’s a disruptive proposition.”
Also Read: Mahindra Racing and Magneti Marelli Collaborate for Formula E
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Source: AutoCar India
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