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As 2017 ends with good record sales, the Mercedes has announced that it is acknowledged with the highest-record sales of the first quarter. With the announcement, it is also added to introduce 10 models in the country in the year 2018.
In March 2018, Mercedes-Benz India announced the sales of 16,236 units which is up 22.5% based on yearly sales, and it sold out 4,556 units in the calendar year 2018 (January-March) which is up by 25%. Among the sales, the E-class Sedan and GLC SUV lead the sales growth across different models.
The GLC proved to be the highest selling product in the extensive SUV section. On the occasion of announcing sales report, the MD and CEO of Mercedes Benz India said, “2018 began with a positive note for the brand, though the spike in Q1 sales can be attributed to the advancement of sales due to the impending price correction, triggered primarily by the increase in basic custom’s duty. It might be a challenge to sustain this momentum in the coming quarters and we are cautiously optimistic. As the luxury industry volumes are comparatively low, the focus should remain on helping the industry grow by creating demand. A rise in demand would translate into increased production and thus, lead to significant revenue generation, and would support the ‘Make in India’ initiative.”
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In order to maintain the custom of model offensive year, the company has announced to launch 10 new models in this calendar year. He further said, “Qualitative expansion in our network spread, coupled with service differentiation driven by our cost of ownership measures and availability of tailor-made financial programmes, will continue to add value to our efforts of creating the delightful customer experience.”
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