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Piaggio Group is appearing all set to establish its name in the competitive environment of the Indian automobile market. Aggressively stepping forward Piaggio launched another and third on the mark, outlet within a week in the country. The third Motoplex has been inaugurated in Chennai by Mr. Stefano Pelle, Managing Director and CEO, Piaggio India and nomenclated as ‘Detroit of South Asia’. The store captured a wide area of 4,061 square feet at venue 4th Avenue, Ashok Nagar, Chennai. Where it sells multiple brands as Aprilia, Vespa and MotoGuzzi motorcycles from the same store.
Read Also: Italian Group Piaggio Inaugurates Second Motoplex Store in Hyderabad
Stefano Pelle, Managing Director and CEO of the Piaggio India said, “It is a proud moment for the Piaggio Group to bring our flagship store to Chennai - our third in India and second in the south of the country. Motoplex as a concept, offers the experience of Italian biking under one roof along with an exciting overview of the two-wheeler world, reflecting the innovative vision of the Piaggio Group. The store not only showcases the long standing history of our brands - Vespa, Aprilia and Moto Guzzi but also highlights their fascinating journey that proudly stands for ‘Made in Italy’.”
He further added, “With the display of various brands from the Piaggio Group, the Motoplex store aims to achieve the same success it has had internationally. Chennai as a two-wheeler market has always been of strategic importance to us and it was a logical move to bring this concept store to this city.”
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