Royal Enfield Announces Its Entry Into Thai Market

After making its footprint into the world’s third largest two-wheeler market- Indonesia, the premium motorcycle maker, Royal Enfield, today has announced its entry into the Thailand market. It is a part of company’s global strategy to expand operations in the international market. The company will commence its retail operation from its exclusive dealership in partnership with General Auto Supply (GA) at Thonglor in Bangkok. The company is aiming to lead the global market with its mid-sized motorcycle segment.

"With over 50 per cent year-on-year growth in the last five years, our ambition today is to lead and grow the underserved middle weight segment globally and this growth will largely come from markets like India, Latin America and South East Asia, given their size and comparable commuting trends," Royal Enfield International Business Head, Arun Gopal said.

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Apart from this, the bike manufacturer, acquired a huge jump from the sales of November this year, posted 40,769 domestic wholesale units in one month. Comparing the ratio from the same period last year, the motorcycle brand has been lifted up by 48 percent sales. The overall exports were about 457 units, up from 344 a year back. The demand for its products have been there for very long. Thailand International Motor Expo 2015, witnessed the announcements of the future plans for the Thai market by the company, as a part of its global growth schedule. As against 273957 units, year-to-date sales too moved up by 51 percent (412359) units.

Moreover, the company might be sold its entire range of models that include Royal Enfield Thunderbird, Classic, Bullet and Continental GT.