With an aim to offer liberty of expressing ‘individuality’ to owners, the Royal Enfield has started an online gear personalisation program. Under this scheme, one can customize and purchase gear online from the official Royal Enfield store. Initially, the brand is providing personalization facility only for the helmets, that’s too half face models, available at this moment.
In customization, the things which customers can alter includes colour, decals, visor and internal fabric colour and more. In addition to this, one can inscribed text on the side of the helmet, limited to 14 characters. In order to increase the word limit, the company is working on different text fonts.
At the Royal Enfield store, the only available custom half-face helmet priced at INR 3200. With or without customization, it will price similar if purchase from the online store. This personalization programme will see the commencement of other gears which as of now under development.