The month of August has been favourable for the Suzuki Motorcycle India, as the Japanese bike maker recorded the highest ever domestic sales with dispatched 62,446 units. It showcases a growth of 41 per cent over the similar month last year.
For such magical figures, the newly launched Suzuki Burgman Street 125 and brand’s flagship Access 125 contributed more than 55,000 units in the 125cc scooter segment. Launched in July this year, the Burgman Street attracts the price tag of INR 68,000. Among the audience, this maxi-styled scooter has been welcomed warm-heartedly and as of now, it is seeing a waiting period of up to 2 months in some cities.
Amused from such sales figures, Mr Sajeev Rajasekharan, EVP, Suzuki Motorcycle India Pvt Ltd. said, “We owe this tremendous growth to our flagship brand Suzuki Access 125 and the newly launched Burgman Street 125, which have contributed to more than 55,000 units this month.
The 125cc scooter segment is thriving in India, and as a market leader in this segment, it augurs well for us. Not only have we managed to sustain a 41% growth this year, but with the festive season looming, we are confident of maintaining this growth curve in the coming days as well.”
The overall sale for Suzuki India counts 70,067 units for August month including the export market. While the company managed to dispose of 2,98,975 units in April-August 2018 period which is clearly a leap of 34 per cent over sales in the similar time period last year.
The Suzuki would love to continue this success story further with the introduction of new scooters and motorcycles in the coming future. Also, we can see the revival of the existing product lineup in order to offer a freshness to the audience. The ABS is going to be mandatory from April 2019, which will make the bike maker to install this safety feature in entire line-up.
Other than this, a 250cc motorcycle is also underworked which is being said to be a made-in-India product. In the segment, it will pose competition against the already available naked streetfighter from native bikemaker manufacturer, Yamaha, the FZ25 and the Fazer25 series.