Suzuki’s cruiser motorcycle Intruder, which was launched in India in November 2017, has never been a bike of choice among the Indian riders. But the actual blow to the company came when it got zero sales for the cruiser in the first two months of 2019. Yes, you heard it right. There was not a single Suzuki Intruder sold by the company in these two months.
However, the things were not always as gloomy for the Intruder bike, in fact, it received quite a good response in India during the first few months of its launch. Suzuki Motorcycles India reportedly managed to sell 14,325 units of the cruiser bike in the first four months of the launch, but the things slowly started taking a bad turn for the bike, where the company only sold 2,728 units between September 2018 and February 2019, of which none was sold this year.
While September and October 2018 sales (954 and 929 units respectively) were still somewhat satisfactory, the sales of the bike in the coming months kept degrading. In November 2018, Intruder sales dropped by 79 percent against the same period last year. December 2018 was also not a good month, as the sales difference was -89 percent from the previous year. But the real disappointment came with January-February months sales report, according to which there was a 100 percent dip in sales of Intruder, i.e., zero units of the bike were sold during the two months.
Suzuki Intruder, which was released two years back, competes against Bajaj Avenger, which is also a cruiser bike. The notable point here is that sales of Avenger has also dipped greatly in the past months. If we talk about the comparison, the Avenger is certainly a better choice than the Intruder, as it is not just good looking but also comes with a powerful engine and better features like LED tail lamps, LED position lamps, digital instrument cluster, fuel injection, a single channel ABS, etc.
While Intruder has been powered by the same 155cc engine which powers Suzuki’s Gixxer and Gixxer SF, it has not proved to be very intriguing in terms of looks, performance and features.
Seeing the decreasing sales of Intruder, it is being expected that Suzuki has either stopped taking new orders or may have discontinued the bike from the market. As of now, dealers are focusing on clearing existing stocks.