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Tata Motors has played a master stroke by signing Lionel Messi as its Global Brand Ambassador under the campaign #MadeofGreat. Evidently, the promotions regarding this association have been kicked off. Recently, the automaker has released a TV Commercial that features the football icon Messi in his professional avatar running amidst the crowd of opposite team and striking the ball into the goal post. The video clip also shows a glimpse of the upcoming Kite hatchback with the portions like headlight, door panel and the front grille. Its exterior paint shade shown appears to be some shade of Mustard Brown. Watch the TVC below.
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The hatch has been spotted testing at several incidents and there is a lot of excitement regarding its arrival, which must have been surely doubled up after the release of this commercial. This upcoming car is based on the updated version of XO platform and takes design cues from the all new Horizon Next philosophy. Various equipments like multi function steering wheel with audio and telephony controls, automatically adjustable wing mirrors, 2DIN audio system with 6 speakers, gear lever and power windows.
Also Read: Best hatchbacks in India
The powertrain lineup of this model will consist of both diesel and petrol mills comprising a 1.5 litre and a 1.2 litre unit respectively. The former is tuned to develop 64Bhp/142Nm, whereas the latter churn out maximum output amounting to 75Bhp/120Nm. For transmission, an F-Tronic AMT could be offered that is fitted in the Zest model. Kite will fight for the market share with the likes of Maruti Celerio and Hyundai Grand i10. The production will take place in Gujarat and it could also be exported to other Asian markets, later.
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