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Toyota is riding high post the successful launch and sales of its Corolla Altis sedan and crossover Etios Cross. Both the cars have managed to lure enough customers and get them attached to the company with their quality, performance, power, looks and design. Before the launch of these cars, the company was struggling to get its feet stable in the luxury dominated car market, where the Audis and BMWs were spinning the table for the companies.
Now, the company is planning the to launch the new sedan car which will be between the Toyota Etios and Toyota Corolla Altis. The new car will be a sub-four-meter car and will serve the city purpose as its utmost priority to the users. The new car could based on the famous Toyota Vios, which is a popular vehicle in many Asian countries and others as well. However, the car has to be revamped completely before the launch in the Indian market as the requirements are completely different here from the rest of the world.
This launch plan is still on the paper as it requires to invest a lot of money to launch a new car in Indian market with no guarantee of success. But, the growing market has raised the hopes in every company and the Ford is no different from others, when it comes to take chances and take a stand for the success of its brand value and vehicle technology.
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