The next update of Google, Penguin 2.0 has unveiled on May 22nd 2013 and it affected approx 2.3% search engine queries in the US-English. The main impact of this change is on web spam, porn sites and gaming sites etc. It is the fourth update of Google and next changes can be done in upcoming months.
Here is the list of losers whom raking is down due to Google update.
How to recover:
1. Review your link profile:
Firstly your link profile should be organic and identify the bad links on your website. You can check the links by Open Site Explorer and Majestic SEO. Analyze the inbound links and back links for the ranking.
2. Check backlinks:
Check the back links of your website and go through the primary website from which you are back linked. Use Majestic SEO to check it along with Analyze Backlinks and Backlink Watch. Your ranking will be lowered if the backlinks are from negative websites.
3. Remove harmful links:
Bad inbound links may affect the ranking of your website. You can follow a guideline of any other SEO expert for your link profile.
4. Build new quality backlinks:
Remove the old backlinks and follow the ethical link building. It should be powerful to upgrade the rank of your website. Follow these steps for better SEO and get the upgrade the ranking of your website.
What is Google Penguin?
Google Penguin is an algorithm which was announced in 2012 to prevent the search engine from the websites which come on the top by low quality link building. It decreases the ranking of the websites which uses black hat SEO and keyword stuffing. It gets updated in a limited period of time. Its first update Penguin 1.1 was unveiled in 25th May 2012.