The Strategy Analytics on Thursday said that Google's smartphone operating framework Android has captured 97 percent of the market share in India as far as shipments are concerned and hold its top position in the second quarter of 2016. "Android shipped 29.8 million smartphones in India in Q2 2016, growing an impressive 28 percent annually from 23.2 million units in Q2 2015. Android maintained the first position across India with a record 97 percent OS share for the quarter, up from 90 percent a year ago," Strategy Analytics' Executive Director was quoted as saying in the release.
The total amount of smartphone shipments in India grew 19 percent and reaches 30.7 million units from 25.8 million units in April-June a year ago, Strategy Analytics said in its report. "Android dominates the India smartphone market and looks unbeatable right now, due to its deep portfolio of hardware partners, extensive distribution channels, and a wide range of low-cost apps like Gmail."
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Strikingly, in its report, Strategy Analytics pointed out that Apple's iOS shipments fell 35 percent, as the organization dispatched 0.8 million Apple smartphones in India in April-June, as compared to 1.2 million units a year back in the same period. The report apparently negates Apple's own particular figures uncovered during its third quarter earning a month ago, saying it had encountered 51 percent growth in iPhone sales in India in the same time frame.
"Apple's smartphone market share has halved from 4 percent to just 2 percent in India during the past year. Apple iOS will need to reduce iPhone pricing to cheaper levels, attract more operator subsidies and enlarge its retail presence through Apple stores or online channels if it wants to regrow significantly in the future," Strategy Analytics' Director Woody Oh was quoted as saying in the release.
The numbers are the indication that Android has taken such a lead that it will be hard for Apple to overcome without decreasing its products cost.
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