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Apple on Friday has announced that the pre-orders for the iPhone X are "off the charts" i.e much higher than the anticipation and company is determined and working very hard to make this revolutionary Apple smartphone available to the potential buyers. It must be noted that the pre-orders for the much-anticipated 10th anniversary iPhone X started from 12.01am PT (7:01 GMT) on Friday and within few minutes all the handsets were booked. An Apple spokeswoman told, "We can see from the initial response, customer demand is off the charts". "We're working hard to get this revolutionary new product into the hands of every customer who wants one, as quickly as possible."
It must be noted that as of now the company's website is showing delivery times pushed out to five to six weeks for the iPhone X, compared to an initial plan of November 3. iPhone X's launch has created a hype among the Apple gadgets lovers with the all-new facial identification software to replace the fingerprint used on previous iPhones. Alos, the TrueDepth camera is another feature that has gained all the attention needed by the company for this Apple smartphone. Though the industry analysts have cautioned that production of the iPhone X was below target, due to difficulties in producing the TrueDepth camera system, which houses sophisticated cameras and sensors making it possible to unlock the phone using Face ID.
Also Read: Apple iPhone Purchased in the US will Now get Warranty Support In India
It's worth mentioning that a US electronics retailer Best Buy Co is charging shoppers an extra $100 if they wish to buy a unactivated iPhone X outright. If customers order this Apple iPhone X on an installment billing plan, they will pay the same price charged by Apple and the carriers.
"Our prices reflect the fact that no matter a customer's desired plan or carrier, or whether a customer is on a business or personal plan, they are able to get a phone the way they want at Best Buy," Best Buy spokeswoman Carly Charlson said. "Our customers have told us they want this flexibility and sometimes that has a cost." The company's shares, which have fallen steadily since it announced in early September it would launch two iPhones within two months, rose nearly 3 percent in response.
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