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It was the time in 1997, when Ericsson described its GS 88 "Penelope" as a Smartphone. Soon after that the race to introduce the new telephonic gadget with multi-functionality options set at higher priority. In the last few years, the companies were basically focusing on offering high technicalities to their users without heeding on the price. The main prospect behind all that was to be the first in tech market to offer high featured smartphone, then either it may be in terms of bigger storage space, bigger RAM, more pixeled camera or any other aspect.
But, soon after not getting higher sales record and moderate user response, the respective companies surveyed and concluded that a common man focuses on a mid priced smartphone instead of opting a high featured mobile gadget. This psychology of common man made the mobile manufacturers to move ahead with a new strategy i.e. offering good featured phones in lower budget. At present, if sources are to be believed, then Micromax and karbonn are two of the top mobile manufacturers in India that are offering numerous low budget smartphone with high end traits. And, their strategy had worked too in this respect. In terms of available smartphones in India, there are 2/3 rd of mobile phones that are available under the price range of Rs. 9,000, which is really surprising.
After viewing this success mantra, International companies are too undergoing through the same strategy format to avail more and more sales count, get better user reviews and acquire a bigger techno market. The best example in this concern is Nokia Lumia 520, the highly successful Windows smartphone, which is available for the users with a price tag of Rs 10,000. Not only this, Motorola's Moto E, Moto G and many others are in the same list.
According to the sales record of June presented by IDC (International Data Corporation), the market of Indian mobiles had experienced an increment of 186 percent year-on-year in Q1 2014. Apart from this, the mobile phones below Rs 12,000 price range have contributed to 76 percent of this total increment. Anshul Gupta, Principal Research Analyst at Gartner, quoted that, "Currently, the smartphone market share in India is around 25-27 percent, but in four years it is expected to reach 80 percent."
This is all about well known mobile brands. But there are other companies too, that are new entrant in Indian mobile market. It will be interesting to watch-out user's response for ASUS's Zenfone and Xiaomi's products that are being introduced as a budgetary phone in India.
This is an alarm for high brand names to take after their planning and plans something to retain their market among the people. For instance, Samsung Galaxy S5 is officially priced at Rs. 51,500. But it is available for only Rs. 35,000 on few E-commerce websites.
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