Reebok is the company which produces athletic shoes, apparel and accessories .This Company is subsidiary of German company Adidas since 2005. The Company was founded in 1895 by J.W foster and sons. Reebok has sponsored many top athletes and sports clubs since the early 1990s. The company holds sponsorships with Brazilian clubs cruzeiro, international and sao Paulo FC.
The company lived up to the J.W foster legacy, manufacturing first class footwear for customers throughout the UK in 1979, Paul fireman, a US sporting goods distributor, saw a pair of Reebok at an international trade show and negotiated to see them in north America.