Samsung is a South Korean multinational conglomerate that was established in 1938, and it entered mobile manufacturing segment as a part of consumer electronics in 1968 with the brand name of Samsung Electronics. Apart from the mobile and smartphone, the Samsung Electronics is involved in the manufacturing of the color televisions, monitors, printers, air-conditioners, refrigerators, washing machines. The company is also involved in the production of computers, mobile phones, network systems, digital cameras along with dynamic random access memories (DRAMs), flashes, thin film transistor-liquid crystal displays (TFT-LCDs), hence, making it one of the biggest market player in the field of information technology.
Samsung is the world's largest mobile phone maker, since 2012, and has also garnered worldwide acclaim in the camera, laptop and tablet segment. The Samsung products, in all the above-mentioned segments, comes equipped with the top-notch latest technology and design that attracts the users from every nook and corner of this world. The products range has been widely diversified to meet the need of each and every section of the society, as the company has a wide range of premium class devices for higher income group, and at the same time, it has budget and mid-range gadgets for medium and low-income group people. The Samsung group harness 70 percent of its revenue from its consumer electronic sector, in which the mobile and smartphone segment plays the most pivotal role.