Spice

Spice is an Indian telecom company which working as a subsidiary of Idea Cellular India from April 2014. It is known as a manufacturer of mobile handsets. The company was founded in 1997 and later it became a part of Idea which is a telecommunication company of Aditya Birla Group. The company is operating in two Indian states Karnataka and Punjab.

The company has more than 4 Million customers till 2008 and its acquisition took place with deal of more than Rs. 2,700 Crore for improvement of brand value and coverage. Now, the main focus of company is to improve the coverage, customer friendliness and good service. In April 2014, the company was leading with 4.46 million customers in Karnataka and Punjab circles.