Bajaj New Marketing Strategy To Upgrade Platina With Disc Brake

  • 20th, Aug 2018 11:20 AM
  • Mayank Sharma
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Lately, a new variant of Bajaj Platina has been spotted performing test runs on the roads of Pune, India. Interestingly, it was equipped with a more reliable safety feature, a front disc along with some sorts of aesthetic updates. It could be considered as the brand’s marketing strategy in order to make the bike compliant with the upcoming more stringent BS VI emission norms from April 2019. The new emission norms will mandate the two-wheelers below 125cc to arm with CBS system or above 125cc with ABS fitment.

Bajaj Platina Disc

The powertrain is questionable as rumours around the corner are hinting a powerful 125cc engine over the existing 100cc mill. Well, the brand is tight-lipped over its Indian arrival. But we are pretty much concerned with the Bajaj Auto’s strategy of silently introducing products which hints a surprising launch anytime soon in the country. If it happens, the Bajaj will be able to take a bite on the 125cc segment and improve its market share in the industry. Also, the motorcycle is only meant for export markets.

In India, Bajaj Platina is one of the highly preferred motorcycles for a daily commute. It is affordable, easy to maintain and returns excellent fuel economy which ends up the need of frequent fueling. It gets a 102cc single-cylinder engine that spawns out 8.1bhp and 8.6Nm of torque. In the 125cc segment, the Bajaj Discover 125 is the most affordable bike being offered with front disc. If the spied mill with disc brake hits the market, it will change all the statics by replacing the former.

If the pricing is concerned, the Bajaj Platina 125 is expected to carry the price tag of INR 52,000, a premium of INR 5,000 over the entry level variant in order to compensate the expense of new front disc brake and more powerful 125cc engine unit.

Source: Image: shifting-gears