Piaggio is celebrating its latest TV commercial which is being showcased globally. The latest TV campaign has also been seen on Indian screens as well. This campaign is focused on the unique and tempting colors of the scooters. The styling and features of the Vespa scooter is also being centered on the commercial. Vespa, the Italian styling scooter is being attracted by many people globally, including the Indian crowd as well. The TV campaign has been released globally to attempt a new direction for the iconic brand "Vespa". The main appealing tagline of the commercial said, "Do you Vespa??".
The TV commercial is showing the colors and affirmative scooters riding by different people at different places. As the commercial is being seen globally, this attempt will definitely take the Piaggio company to the height of success. Vespa is the only scooter which is being loved by the people globally, along with the iconic word, which is not considered to be misleading. Vespa is an iconic brand scooter with a real attitude, and which shows individuality and freedom of the person riding the scooter. The scooter is specifically designed for those people who would love to live like an individual and believes in freedom of their own. It has the ability to make the person unique in their own manner and separates one from the crowd.
Davide Zanolini, Global Marketing head at Piaggio, said, "Vespa is one of the few products where the word "icon" is not misleading. And "Do You Vespa?" is the new global communication platform to celebrate this. It is the enhancement of the personality of the Vespa riders. People who welcome change but they do it on their own terms. People who don't want to be different, but they know exactly what they want. That's the mark of a Vespa rider. And Vespa is the only scooter in the world with such a strong personality to say it. We are sure our customers will appreciate this approach."
So if ever asked "Do you Tick-Tock??", "Do you Heart??" or "Do you Vespa??", I would love to say YES!!!
