Harley-Davidson India Dominates Premium Motorcycle Market For Sixth Consecutive Year

  • 22nd, Dec 2016 2:28 PM
  • Mayank Sharma
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Currently, holding the 60 percent market share in the 601+cc displacement category, Harley-Davidson India is on success path in the premium two-wheeler segment from the six consecutive years. The Society of India Automobile Manufacturers (SIAM) has reported this astonishing achievement of legendary American bike maker. These stats showcases the brand’s dedication and strategic working on projects, has been availing the giant to be in the top rank, since it had commenced commercial retail operations in 2010.

Overjoyed with this grand success, Harley-Davidson India announced its futuristic plans and strategies which include bringing in new riders into the sport of motorcycling, broadening brand appeal through an expansion strategy, quality motorcycles and key initiatives like Legend on Tour, Passport to Freedom, Harley Rock Riders, and Discover More campaign.

"In 2016, we created powerful connections with new riders and strengthened our bond with our existing riders through our customer-led outreach. We are confident that our focused strategy, passion for our brand and progress on key initiatives make us strong and well-positioned for India's dynamic market. With 24 outlets in 21 cities and 60 per cent market share, we are looking to take the momentum forward into the years to come," said Vikram Pawah, Managing Director, Harley-Davidson India.

Harley Rock Riders

Back in 2016, with the introduction of Harley-Davidson 1200 Custom and 2017 model-year lineup along with two new models - Harley-Davidson Roadster and Road Glide Special, the current lineup stands on 13 offering from the firm in the country. The Harley-Davidson Touring range has also been revived with the all-new Milwaukee Eight engine and ABS emergence as standard in new model year portfolio.

Harley Davidson Custom 1200

Moreover, it is also offering the Financial Services Program that allows customized financing solutions with flexible and attractive rates, terms, and EMIs for riders to finance their dream motorcycle.

The dealerships network of the Harley-Davidson India has also been enlarged by the initiation of new outlets in the cities of Coimbatore, Lucknow, Calicut, Guwahati and Ludhiana. Where, showroom are presenting a full range of genuine parts, accessories and general merchandise available across its authorized dealerships. An exclusive merchandise showroom at Chhatrapati Shivaji International Airport, Mumbai is first of its kind initiative from HD.

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