suggest the decomposition of about a million units every year. However, the low displacement segment also sees improvement though not like the earlier segment. Other than this, a considerable market share of Hero has been captured by Honda with its reliable commuters.
Bringing back Hero’s premium outlet concept, there is a conflict that the new outlets will be company owned or follow the regular franchise model. We expect a mix of both which will handle the sale of premium bikes in metro cities in the first phase.
However, there are no such official words regarding the matter. However, if go by the publication reports we can witness a promotional campaign and a new brand name for the premium outlets in the coming future. But the significant matter is that Hero will be able to found a place or strengthen its position in the segment. Besides, marking that late entry.