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Honda Motorcycle & Scooter India (HMSI) is one of the renowned manufacturers of two wheelers or scooters. Activa is the most popular two wheeler scooter of Honda that was liked by Indian buyers. It has successfully sold 1.5 crore units of milestone Activa. Activa is India’s first scooter that was built by Honda Celebrating this feat, Minoru Kato (President & CEO, Honda Motorcycle & Scooter India Pvt. Ltd.) rolled out the landmark 1,50,00,000th Activa from the assembly line of Honda’s scooter only plant in Gujarat.
Activa was initially launched in 2001 and sold 55,000 units during its first appearance. After launching three years, it became the leader in scooter industry. During the 2012-13 year, it has successfully crossed the sales of 10 lakh mark annually but still lacking in largest selling two- wheeler in India(at that time) by a sizable gap of 8.73 lakh units. The condition conversed in the next four years. Sales of Activa has doubled from 12.05 lakh units in FY’2012-13 to 27.59 lakh units in FY’2016-17.
For the first time in 17 years, it has been honored by the “Number One Selling Two wheeler in India” in 2016-17 financial year. It also leads by a comfortable margin of 2.09 lakh units over its nearest competition.
Minoru Kato, President & CEO, Honda Motorcycle & Scooter India Pvt. Ltd. said that globally developing markets similar to India, especially Thailand and Indonesia have already shifted to scooterization. Two wheeler Scooters is being liked by Indian population. Contribution of scooter segment in two- wheeler industry has just doubled from 16% (in 2009-10) to 32% (in 2016-17)
Honda thinks that there is a huge scope of scooters in tier-II and tier-III cities. Activa becomes the number one selling two-wheelers in India and the World. Honda believes that there is huge future potential for scooterization, more so in tier-II and tier-III towns.
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