The Honda CB Shine, which is the largest selling motorcycle in the 125cc segment has managed to sell over 1 lakh units in the month of August 2018. It is the highest ever recorded monthly sales by the CB Shine which helped the automaker in increasing its market share in the 125cc segment via 6 per cent to 52 per cent. Altogether, a hike of 14.82 per cent is indexed in the cumulative sale of CB Shine and the CB Shine SP which stands at 1,08,790 units in August 2018 as against to 94,748 units dispatched in the corresponding month last year.
Sharing his joy, Yadvinder Singh Guleria, Senior Vice President - Sales and Marketing, HMSI said at the event, "CB Shine is truly the mass motorcycle model from Honda's stable and we thank our 60 lakh plus CB Shine customers in India for choosing to out-shine with Honda. Achieving this record before festivals gives us high confidence that CB Shine will further consolidate its leadership as India's preferred 125 cc motorcycle. With premium style, trusted performance, high comfort and first mover advantage as the only 125 cc motorcycle brand equipped with Combined Braking System, Honda CB Shine together with its special sibling CB Shine SP continues to reach new heights."
As the company claims, the CB Shine is the only product in the 125cc segment that manages to cross the 1 lakh sales mark for the third time in brand history. Along with, it put the brand name on top in terms of recorded positive Year-To-Date growth in the 125 cc segment.
Additionally, the brand itself, recorded a positive leap, a leap of 14 percent with 4,95,315 units as compared 4,32,984 units in the same month last year.