Indian Markets Soon Witness Aprilia's Arrival in the 300-500cc Segment

As the popularity of sports bikes is escalating day by day, automakers are trying hard to present some stylish tourers to the Indian two-wheeler market. With the urge of getting into the same race, Aprilia, the Italian moto giant is making some serious plans to cater itself in the 300-500cc bike segment soon in the country. The about to launch scooter- Aprilia SR 150 is under the the production phase and by the launch of sports machines later in the aforementioned category, it would certainly boost up its sales graph in India.

See Also: Aprilia SR150 India Launch in August 2016: Report

Looking over the present status of the company, Aprilia is having 80 dealers and soon the figure will add up 32 more by 2016 end, showcasing the tough endeavours it is doing to expand its empire.

Stefano Pelle, managing director of Piaggio Vehicles, in an interview, said, "I knew that the people in India, those who ride, would know about the Aprilia brand. But frankly the awareness about the Aprilia brand here is higher than what we had anticipated. That said, it still remains a brand that needs to be developed. Yes, we are evaluating (bringing in) the mid-sized Aprilia motorcycles. It is still in the study phase where we try to understand what could be the different segments where we should be. The perception of midsized motorcycles in India is the ones with the engine displacement of 300cc-500cc. This is something which could be interesting for us in the future."

The prices of these bikes won't be in disguise for a long period as the company will look for manufacturing the bikes in India itself to reduce the production costs. Apparently, they will get the statistics about the competition in the market and build their monopoly accordingly.