KTM has entered to the Indian biking industry in 2012 with the support of Bajaj Auto and within this around five years duration, the brand got succeed to lodge its name in one of the most popular motorcycles across India. This exponential growth in sales has made them to commence 500 showroom across the country by next year. So that, KTM would expand its footmarks to a large extent in the two-wheeler segment.
Here in India, KTM has started its operations in the financial year 2012 with just 32 showrooms. As of now, there is over 325 operational units including all major cities across the nation. Remaining 175 showrooms, which are targeted to open by next year will be a part of company’s plan-B, Tier 2 and Tier-3 cities, for a new audience.
In the financial year 2013, KTM managed to sale just 7000 bikes, but after four years in fiscal 2017, the Austrian manufacturer took a huge jump with approximate sales of 37,000 units. In February 2017, KTM garnered over 1 lakh units sale milestone and was appreciated by the title of India’s fastest growing sports motorbike brand.
2016 had emerged as a tremendous year for the Austrian giant motorbike maker as they retailed more than 2 lakh bikes across the globe, their highest sale till date. In this phenomenon, KTM accumulated its highest till date revenue accounted 1.14 Billion Euros (Rs. 8025.49 crores).
In the Indian premium motorcycle segment, KTM is supremo and the facts that helped the brand to attain this tag, is the provided sporty stance, brand-new features and relatively affordable pricing for all this. The KTM’s partnership with one of the leading domestic manufacturers, Bajaj Auto made easier to keep its motorcycles price in check. In fact, the local production and assemblance of KTM bikes at Bajaj Auto’s giant manufacturing facility, helps to keep costs very low in comparison to the tax-heavy CBU route.
Releated: KTM Garners Lakh Motorcycles Sale Landmark; Aims to Get 500 Dealerships by 2018
As per the reports, in the Indian premium motorcycle category, KTM possesses huge market share of 80 percent. While the iconic cruiser bikes maker, Harley Davidson is on second place with just 8% of the entire market. Other CBU dominated contenders in the list are Benelli/Hyosung, Kawasaki, Triumph and Ducati with 6%, 3%, 3% and 1% of the market share, respectively.
This year, KTM revived its entire Indian lineup for mid life updates and for BS-IV emission norms. KTM’s RC 200 and 390, range of sports motorcycles was updated in January. While, the naked street series, the Duke 200 and 390 witnessed alteration in the month of February. Other than this, the Austrian manufacturer has also introduced a new member, the Duke 200 in product portfolio to fill gap between the Duke 200 and 390.
The price of this updated range of KTM motorcycles starts from Rs. 1.43 lakh (ex-showroom, Delhi) for the Duke 200 and the flagship models, the RC 390 and Duke 390 prices goes all the way up to Rs. 2.25 lakh (ex-showroom, Delhi).