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A few days ago, market was buzzing with the reports that Tata Motors could soon approach the international football star Lionel Messi to endorse its upcoming Kite hatchback. Recently, the rumour has turned out to be partially true. The Indian automaker has roped in Messi for the position of its global brand ambassador. It is a long term pact according to which all the passenger vehicles by the company will be officially endorsed by the player. The company will soon start a campaign #madeofgreat, followed by other campaigns, featuring the footballer.
This campaign is based on the company policy that relates to best-in-class innovations in the segment of passenger vehicles by combining stunning design, thrilling performance and exciting knowledge. The concept for this campaign has been coined in by the joint efforts of Tata Motors and Soho Square Advertising & Marketing Communications. A limited edition range of merchandise of this association will also be offered by the brand.
Details on: Tata Motors
The basic idea of this campaign is -Made of Great emerges from the inspiring thought of 'What drives us from within is what makes us great'. At the event, Lionel Messi expressed his gratitude by stating, “Namaste India. I am very excited about my first association with an Indian brand. I have always been fascinated by India and have heard such great things about this diverse country. I was once in India with Argentina National Team and I hope to visit it again.”
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It's a well known fact that the car maker has been experiencing a dull phase lately and now approaching Messi is apparently indicating that the brand is coming with something very big. It is going to undertake an aggressive marketing strategy for the next generation versions of Bolt, Zest and GenX Nano. Smart move, we must say! Lionel is such a renowned player that he is himself a brand, which is going to be encashed to the fullest by Tata.
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