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Just after a few days of BMW's announcement to hike prices, its arch rival Mercedes Benz has also come up with a similar kind of plan for Indian market. The latter is going to raise the prices of all models in the lineup by 2% with effect from 1 January, 2016. The reason for this has been reported to be high cost of inputs alongside high exchange rate. Both Mercedes and BMW are popular luxury brands and any new strategy by one of them makes its obvious for the other one to follow the same.
Commenting on the situation, Mr Roland Folger was quoted, “With rising input costs, we are compelled to make some price adjustments to out product range to protect the investment of our customers in the brand, maintain our premium brand positioning in the market and sustain a profitable business.”
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The automaker has been busy throughout the year owing to its 15 launches that were promised for the year 2015. 14 of them have made their way to the market, while the last one is scheduled to arrive on December 8, 2015. The latest launch was AMG GT S which was priced at INR 2.4 Crores (ex-showroom).
With this announcement of price hike, the upcoming Mercedes A Class facelift is also going to be pricier than the previously decided price tag. Although all luxury offering are expensive, yet a price hike can still have after effects on the sales.
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