|
Renault has gone digital for marketing its cars. The automaker is using its app platform to target potential consumers in the Indian market. Now, the carmaker has also introduced the Kwid model for reaching out to young car buyers. The Kwid has received more than 21,600 bookings through the mobile app. It seems that the french carmaker has highly emphasized on using digital marketing.
Renault India’s marketing head Virat Khullar says, “We had to think differently (for Kwid to be a success). When we launched the Kwid (in September 2015), we were up against established players in the segment. The challenge was huge. Apart from traditional marketing, we were also looking to use digital as a strong reach medium.”
The reason behind building the digital strategy is to allow the buyers to review the car completely through the app and stay aware before going for purchase. The mobile application is available on both Android and iOS platforms and comes with an e-brochure allowing users to look for images and watch walk-around videos. Nearly 4 lakh downloads have been done till now. The company is also working with other payment platform such as Paytm in order to facilitate users to book their selected cars and make easy payment through their Paytm wallets.
Adding more, khullar said, “We look at e-commerce as a great opportunity to reach a wider audience who are happy to transact online. We partnered with Paytm with this mindset. From Delhi, we now have extended our partnership to Mumbai, Hyderabad, Chennai and Bangalore. In just around 12 weeks we have received over 600 bookings for the Renault Kwid through Paytm.”
Notedly, the sales graph of Renault India has increased consistently in the October month, with 7,396 units during the same month last year. In terms of cumulative sales, the automaker crossed sales of 111,387 units this year.
Get latest and updated information about automobiles on our Google Plus Community Speed Gears.
 |
 |
 |
 |
