Royal Enfield Facing Sales Decline in India, Especially on Famous Models

February was a very challenging month for the Royal Enfield. The company faced a decline or flat sales for most of the models in India. The total sale of the Royal Enfield Interceptor 650 and Continental GT 650 bike was of 1,445 units. In comparison to the export of February 2018 (1,723 units), the exports saw a growth of 49 percent i.e. 2,564 units in February this year. Managing Director and CEO of Eicher Motors, Siddharth Lal points said that this decline is being faced by the company because of the increased insurance, rising input costs, and price rise. He added that the company is also facing problems because of the Jawa Motorcycle which was recently launched in India.

Popular bike of the Royal Enfield- the Classic 350 saw a decline in sales by 22 percent in February this year as compared to the February 2018 i.e. decline from 48,557 units to the 37,862 units. The sales of the Thunderbird 350 saw a growth of 34 percent last month i.e. sale of 48,557 units from the 3,208 units of February 2018. The sale of Bullet 350 Twinspark grew by 11 percent i.e. 12,714 units sold as compared to the last year February i.e. 11,404 units while the sales of the Royal Enfield Bullet Electra Twinspark dipped from 3,304 units to 1,848 units.

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Also, in the previous month, the sale of the Royal Enfield Bullet 500 dipped by 68 percent i.e. from 432 units to 140 units while the sales of the Himalayan went up by 6 percent in last month i.e. February 2019 as compared to the February 2018 i.e. from 942 units to 1,001 units. The Classic 500 saw a decline of 82 percent in the sale i.e. from 3,364 units to the 613 units as compared to February 2018. The sale of the Thunderbird was almost flat i.e. increase of just 1 percent in February 2019 as compared to February last year i.e. from 143 units to 145 units.

The 650 Twins of the company, Royal Enfield Interceptor 650 and Royal Enfield Continental GT 650 sold 1,445 units in last month. These bikes were launched at the last of 2018 and hence receiving a good growth in India and are the global product of the Royal Enfield bikes. There is a waiting period of the 650 Twins in domestic markets due to which the production has been increased to meet the demand of the bikes in both domestic and global markets.