Royal Enfield Sales Drop by 14 Percent in December 2018

  • 2nd, Jan 2019 2:47 PM
  • Mayank Sharma
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As per the recently released sales report for December 2018, Royal Enfield registered a fall of 14 per cent in overall sales. Also, its domestic sales recorded the same with 56,026 units dispatched in December 2018 as compared to 65,367 units sold in a corresponding month in 2017. Although, the Chennai based bikemaker enjoyed a noteworthy plunge of 41 per cent with 2252 units exported against 1601 units in December 2017.

The disruption in production at Oragadam facility in Chennai could be considered as one of the major reasons behind the registered drop in sales. As the Royal Enfield workers were on strike from 24 September to 12 November for low increment in wages. Consequently, the automaker had to face a lacking of 28,000 motorcycles that the company compensated since November 2018. Also, the waiting period of three months for the newly launched Interceptor 650 and the Continental GT 650 is also the resultant of the same.

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Out of them, the Interceptor 650 has been rewarded with the Indian Motorcycle of the Year (IMOTY) 2019 title. While the scrambler variants of the Classic models under 350 and 500cc displacement are lined up to launch in the coming future.