In the Indian biking market, when the term customization hovers in mind, a name comes to the mind, Royal Enfield. As the brand considered as the best canvas in order to carve your creativity. Almost everyone, be it an individual, start-ups or well-set brands, have done their customization on Royal Enfield. And, it order to extend this culture, the Chennai-based cruiser bikes manufacturer has tied up with four popular names to custom motorcycles including Inline Three, TNT Motorcycles, Bull City Customs and Bombay Custom Works.
These four motorcycle design brands have chosen the Royal Enfield’s bestselling models – the Classic 500 and Continental GT, to present their artwork. All the changes which have been made on these bikes, to great extent are aesthetics. While, on the performance front, the bike maker did not change a single bit.
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Other than these unique custom bikes, a special collection of gears, which are highly inspired from these uniquely crafted motorcycles, has also been introduced by the RE.
Other than this, the Royal Enfield has also introduced a special collection of gears including T-Shirts which features the design of these uniquely crafted motorcycle over chest section. These T-Shirts can be paired with RE denims and cargo pants. Additionally, a refreshed line-up of helmets is also there which comprises of the helmets with chrome, carbon and coloured finishing inspired design inspiration from the four custom motorcycles. A range of accessories such as gloves, belts, badges, and boots inspired by these custom bikes is also in the items list manufactured under this RE and four custom bike makers alliance. Desirable can purchase these special merchandises from Royal Enfield outlets, and from online e-commerce portals such as Flipkart and Myntra.
Samrat Som, head, apparel and accessories business at Royal Enfield, stated, “Royal Enfield has always been the preferred canvas for those seeking motorcycle-nirvana through the custom route. Collaborating with the custom builders is the brand’s way of celebrating a motorcycling inspired way of life. With our refreshed collection of gear and helmets inspired by these motorcycles, we assure our riders of a unique riding experience that goes far beyond just motorcycles.”
