Royal Enfield is in the lookup for much more strategies to combat the recently launched Jawa bikes in India. As there is much evident proof that Jawa has given a tough competition to the Royal Enfield through the drop in sales of the latter.
Jawa bikes starting from the launch date has garnered much attention from across the motorcycle enthusiasts. This indeed the factor of retro styling and sufficient power units that the Jawa bikes provide in comparison with the already running Royal Enfield bikes.
The news is common that the Jawa bikes are having a waiting period of much lengthy 9 months as of now and this has created ripples across the Royal Enfield fraternity. Here we must discuss some of the strategies that RE must follow as soon as possible counter the impact of Jawa:
Offer Exciting Discounts - RE must consider some healthy direct ex-showroom discount and offers on the price of its bikes and that too in comfortability of the customers with a wide choice of bikes to be included in the discount portfolio.
Give Free Merchandise - Every biker needs some of the equipment and gear to make its daily ride comfortable and to leverage this need, Royal Enfield must offer gear-wear to its customers on every bike purchase like RE branded helmets, Jackets, Arm Gear etc.
Extend Warranty - Royal Enfield bikes are much solid and durable than any other bike available in the Indian segment thus making it more confident in providing some extra warranty on its bikes.
There are much more possibilities through which the royal enfiled can capture its losing customers, but this had to be figured by them only. Let us hope for the best for Royal Enfield in this weak point of time.