Lava, the Indian smartphone manufacturing company, on Monday, launched a new 4G VoLTE enabled smartphone dubbed as Lava 4G Connect M1 in India with a price tag of Rs 3,333. The handset will be available in a few weeks via retail stores across the country.
The company states the handset as "the very first 4G-enabled smart feature phone in India". The domestic manufacturers are looking forward to capitalizing the popularity of 4G services in the country, which are being offered by the Reliance group. Reportedly, Reliance Jio is also gearing up to introduce its own 4G VoLTE-enabled feature phones in the country.
Unlike most of the feature phones, the Lava 4G Connect M1 GSM handset is powered by a 1.2GHz quad-core processor (unspecified chipset) paired with 512MB of RAM. It is backed up by a fair 1750mAh battery and also packs a VGA camera. Apart from 4G, the device also supports 2G voice calling and EDGE connectivity.
The company says, “The Lava 4G Connect M1 combines the experience of a smartphone and the durability, affordability and battery backup of a feature phone.” The device is also blessed with Facebook Lite as well as preloaded messaging applications and its polycarbonate body increases its durability.
Gaurav Nigam, Head-Product, Lava International, while commenting on the launch said, “At Lava, we strive to think ahead of the curve w.r.t product innovation and the launch of Lava 4G Connect M1 is a step forward in this direction. The launch of this smart feature phone, we believe, will create possibilities for users as they will now be able to consume digital content and even do digital transactions. Furthermore, a sizeable segment of feature phone users in India who use their phone to only make calls will now be able to access the internet; to their advantage; and that too at affordable price.”
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