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The E-Commerce industry in India has soared up to US $3 billion and that has made the giants like Amazon, Flipkart and Snapdeal to play aggressive. While Amazon and Flipkart are focusing on offering discount, Snapdeal is making acquisitions of the small companies along with discounts. It was not an event of very past when the E-Commerce major purchased the famous mobile recharge app FreeCharge and now it has made one of acquisition and this time of a Hyderabadi mobile platform creator MartMobi. It is known to develop mobile websites and apps for E-Commerce and other small & medium size businesses with its 15 member team.
Declining to disclose the amount of deal, Snapdeal COO and Co-Founder Rohit Bansal said “We are focusing on mobile platform as about 75 percent of orders are coming from mobile-based devices. On the merchant side too, we are witnessing similar trends. The MartMobi team is a great addition as it will help strengthen the platform for sellers.” Apart from the FreeCharge, Snapdeal also has stakes in RupeePower and GoJavas companies as well. Well, after getting launched back in 2010, Snapdeal has done well by registering over 40 million users and 150,000 sellers.
Snapdeal's other Co-Founder Kunal Bahl has given hint before that the company is ready to acquire more and the target companies would be of size ranging from less than US $1 million to US $100 million.
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