On Tuesday, Facebook officially announced an app at the Code Media conference at the Ritz-Carlton in Dana Point, California. This new app will allow the users to watch videos posted on the social network in a more convenient way or can say on larger screen inlcuding smart televisions like Apple TV, Amazon's Fire TV, and Samsung Smart TV.
At the event, Dan Rose, Facebook’s VP of Partnerships, shared his views regarding this app and said,”A lot of people when they’re watching video on News Feed during the day will save it for later because they don’t have time to watch that three-minute video.” He further added,“Now it’s easy to go on your TV if you want to do that at night."
Going to be launch soon in coming weeks, the app will initially allow the users only to view and share user-generated videos. For Facebook, it would be the best way to know consumers interest in videos and, most likely, an another best platform to sell video ads.
A blog post from Product Manager Dana Sittler and Engineering Manager Alex Li said,“Last year we rolled out the ability for you to stream videos from Facebook to your TV, and today's announcement expands this capability."
As mentioned above, the social network has rolled out video streaming ability from facebook to tv and a few reports are also hinting that the initiative could be the first step towards a more ambitious video plan to compete with the popular services like Google-owned Youtube and Netflix. Moreover, Facebook reported enhancing video playback with an automation to play sound automatically, unless users have to silence their devices.
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