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Yesterday, Google announced that the company is all set to expand the accelerated mobile pages programme that will ensure speedy delivery of News and top stories on the smartphone and other smart gadgets. The Google's AMP has been launched to make Google a key hub for news and challenge rivals like Facebook and Twitter. On Wednesday, the programme came to all Google platforms including its Google News apps for iOS and Android devices.
"In the few months since AMP launched, thousands of publishers have embraced this new format and are regularly publishing AMP-versions of their content," said Maricia Scott, engineering director of Google News, in a blog post. Similar to Facebook's "Instant Articles," the Google project aims to bring a better experience to news readers by loading mobile pages faster than most news websites.
"Our tests have shown that AMP documents load an average of four times faster and use 10 times less data than the equivalent non-AMPed result," Scott said. "In many cases, these stories will load instantly. That adds up to a win for publishers and users." The Google apps will show a "carousel" of key headlines and stories of the day, with the AMP articles labeled with a bolt icon. "That way, users can know these will be fast even before they click," Scott said.
Google has partnered with many top News agencies across the Globe to ensure the speedy and authentic News delivery system to the users. "Today's news is a sign that publishers may want to adopt AMP if they want a greater share of the referral traffic from Google News," said Benjamin Mullin of the Poynter Institute. "Although Google includes non-AMP enabled websites and articles in its results, the web giant has publicly stated that loading speed is a factor in determining which stories surface higher on the page."
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