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The second largest retailer company of United States after Walmart, Target has publicized about its new application for the Smartphones, which is baptized as “In a Snap”. The corporation claimed that, this app is based on image-recognition technology. It's truly astonishing that user can buy things by just scanning magazine ads. Andrew Lipsman, the Vice president of ComScore, which is the leading internet technology company has stated that, this service will uplift the one-line marketing.
According to the sources, In a Snap is an ungraded application which is accomplished to recognize the pictures. This App can only acknowledge the scan codes of retailer's area crucial products, which comprises real, simple and tectonics in 10 home decor magazines.
Its plausible about the App, that when user will scan a picture via smartphone, it will recognize the QSR codes and UPC symbols of the product and then, will get added automatically to the shopping cart for the impending purchase. It will also exhibit the related information and price during the scanning of the image.
As claimed by the Anticipation of retailers, In a Snap may become strong rivalry against Amazon's new shopping application “Firefly”, which is going to launch this week. But the company has unveiled that, 100 million products can be recognized by firefly while Target's App is not efficient to recognize that much of magazine ads. Amazon has already inaugurated same service, which is baptized as “Flow”. This app has identical attributes such as scanning grocery labels and bar-codes but it was only compatible with iPhone and iPads.
In a Snap is free to download and capacitate the users to send the feedback to the Target Corporation's retailer. At present it is available to download for free in Apple iTunes Store.
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