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Google reported on Tuesday that from January 10 next year, websites that permit intrusive interstitial ads that cover the main content, will begin positioning lower in its mobile search list items. In its blog entry to website admins, Google said, "Pages that show intrusive interstitials provide a poorer experience to users than other pages where content is immediately accessible. This can be problematic on mobile devices where screens are often smaller."
As an aftereffect of this change, the positioning of those sites will be brought down in the event that they contain ad popups that cover the main content, either instantly after the users explore to a page from the search results, or while they are looking through the page. Google has additionally specified different situations where the pointless advertisements influence users browsing.
Also Read: Google Announced Expansion Of Accelerated Mobile Pages Programme
However, the Google has pointed that there are some special cases where the popups or messages are essentially required by the sites and can't be avoided. Such cases incorporate interstitials that show up in light of legitimate commitments, for example, cookie usage or for age verification. Indeed, even is the promotions use sensible measure of screen space won't affect the site's ranking, Google said. In addition, Google additionally conceded that the sites where the substance Is not indexable and sits behind a paywall, login exchanges are essentially required and can't be avoided.
Google also declared that it will remove the mobile-friendly label from its search result as it has found that around 85 percent of the sites in its indexed lists now meet the criteria since their introduction in 2014. The mobile friendly level was basically given to a site that was optimized for smartphones, for instance, where the content and substance was readable without zooming and the tap targets are suitably separated. It included that despite the fact that the name is being removed to make search results "uncluttered," the criteria will, in any case, keep on being a ranking signal.
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