Micromax Joins Hand With Eros Now For Online Music And Videos

In an offer to give consistent digital content to its users, the indigenous smartphone maker Micromax on Monday has reported its association with Eros International's digital stage, Eros, Now. "Micromax has been working towards building its services portfolio to offer convenience and exceptional digital experience to its consumers. With this partnership, the Eros Now app will be pre-installed into Micromax's latest smartphones," the company said in a statement. Eros Now will leverage Micromax's presence of over 150,000 retail outlets across the country to distribute its content.

"With this partnership, we will expand our ability to provide entertainment on-the-go, anywhere and anytime to Micromax's new acquisition of 3.5 million users every month and also their existing base of more than 30 million connected users," said Rishika Lulla Singh, CEO, Eros Digital, in a statement.

Also Read: Micromax Launched Two New Unite Series Smartphones With Indus OS 2.0

The Micromax users will have now access to Eros Now with the memberships and music lovers can likewise appreciate music tracks and music video playlists utilizing the application. "This promises to make the digital content from cinema, movies, and videos available to our urban and rural customers," added Vikas Jain, Co-founder, Micromax Informatics Limited.

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