Force Motors launched New Car Gurkha 2013 in Rs 625 lakh

Force motors which is an Indian company of automobiles like three wheelers and heavy commercial vehicles as buses and tractors has launched new vehicle Gurkha in which it has invested approx 25-30 crore rupees. The company has a target of selling 1000 vehicles this year. Off roader Gurrkha was launched in the Indian market at its Pune headquarter.

Soft top 4 by 2 is available in Rs.6.25 lakh, soft top 4 by 4 is at Rs.8.35 lakh and hard top 4 by 4 is available at Rs.8.50 lakh. It will be available for customers in three different variants. Soft top 4 by 2 has 2.6 liter diesel engine in Rs. 6.25 lakh.

The company is providing 3 years or 300000 kilometers warranty. Managing director of Force Motors limited Prasanna Firodia has said that the company is going to launch 9 seater multipurpose vehicle (MPV) in the duration of 2014. He also said that Force company will invest Rs.1000 crore in the first quarter of 2014 and it will also invest approx Rs.300 crore on the plant at Pethampur. The total business of this category is approx 8000-10000.

The first target of the company is sale of 1000 vehicles and it has invested Rs.25-30 crore for the development of Gurkha. The total tenure of the company is going to become Rs.10000 crore in upcoming years. Toyota and Tata will get high competition from this new launch.

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19th, Feb 2013 2:23 AM
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