BMW After Sales Program 'Joy Rewards' Rolled Out in India

  • 21st, Mar 2019 12:24 PM
  • Vishal Verma
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Good news is coming up for the BMW fans in India!!! The German automaker has recently announced the start of its after-sales program called ‘BMR Joy Rewards’ in India. Multiple benefits will be offered to its existing customers of BMW cars and SUVs.

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As per the company sources, the Joy Rewards has been started to offer greater value, convenience, and additional support to the customers, who owns a BMW vehicle for a timespan of five years and more. Under this programme, the car owners will be given a waiver ranging between 14 to 30 per cent on service costs and selected car parts. The customers can avail the offer at an authorized BMW dealership across the country. In order to entice more customers to enrol into this offer, BMW has also announced an exponential increase in the number of benefits over the years under the Joy rewards program. This is certainly beneficial for customers considering it will cut down the rising maintenance costs of BMW range cars.

The Joy Rewards programme offered by BMW can also be availed for the selected car parts and services including services that are a part of Condition Based Service (CBS), selected suspension parts, front and rear brakes, brake fluid, spark plugs, battery replacement, and engine oil etc.

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Discussing details about Joy Rewards programme, the BMW president (acting), Dr Hans-Christian Baertelas stated, “Sheer Driving Pleasure is guaranteed when you own a BMW. We make ownership a rewarding experience throughout the vehicle’s lifecycle. With the introduction of ‘BMW Joy Rewards.” Adding to this, Baerteles also discussed about the cost benefits and after-sales benefits that their new program will offer to customers as evident in the forthcoming statement. As Baerteles mentioned, “The programme will substantially bring down the cost of maintenance as the car matures. Coupled with the unbeatable quality of BMW aftersales service, it will provide greater value and peace of mind to our customers.”