Cleveland Cyclewerks is one of the newest entrants to the Indian biking industry. It stepped down on the Indian soil in September this year. Earlier, the automaker was here at the 2018 Auto Expo to showcase its range of motorbikes to the Indian masses. Currently, the two models like the Ace Deluxe and the Misfit, out of the displayed range,is available on sale.
The Indian chapter is still fresh for the Cleveland and the strategy to lure customers by offering a price reduction in the form of discounts and offers could work in favour of US-based two-wheeler manufacturer. The company is allowing a massive discount of INR 38,000 on the Ace Deluxe model only. The standard pricing for the model in question is around INR 2.23 lakhs and with the discount benefit of INR 38,000, the model will price you around INR 1.85 lakhs (ex-showroom).
The growing competition in segment with the introduction of Jawa Motorcycles and Royal Enfield's 650 twins could also consider as a reason behind this provided price cut.
The Cleveland Ace Deluxe gets propelling power from a single-cylinder, 229cc engine mated to a 5-speed gearbox. The motor pumps out the maximum power of 15.4 bhp at 7000 rpm along with 16 Nm of peak torque at 6000 rpm.
The motorcycle stands on spoke wheels of measuring 18-inches at the front and 17-inches at the rear. While a 298mm disc up front and a 210mm unit at the rear complete braking setup on the motorcycle.
Presently, Cleveland Cyclewerks is offering its range of motorcycles in India via CKD route which results in the higher price tag. So, in order to reconsider competitive pricing, the company is pondering to set up a manufacturing unit in the country. The offered price cut is valid for the first 200 buyers of the Ace Deluxe.