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Datsun India has announced the third leg of its popular ‘Datsun Experience Zone’ program to celebrate the company’s fifth global anniversary. The first two legs of the experience program, which were organized last year, became quite popular. The company has specifically designed 12 canters with attractive graphics that will travel to as many as 750 different places promoting the fifth-anniversary celebration program of Datsun. The experience program includes free test drive for Go, redi-GO and the Go Plus car models of the company.
The so-called canters will cover 160 districts and more than 300 tehsils within a range of 50-100km from the various Nissan/Datsun showrooms located across the country.
Through this unique Datsun Experience, the company will be offering an opportunity to their Indian customers to test drive the new redi-GO, Go and the Go Plus flagship cars. The canters are also designed around various fun activities such as gaming and entertainment and will offer the audience an opportunity to engage through gesture-based games and activities that basically represent the company USP.
The program is also focused on showcasing the unique features of Datsun’s latest offering, promotion of upcoming product portfolio of the company and distribution of the brand merchandise.
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Peter Clissold, VP, Marketing, Nissan Motor India, said during the launch of the program, "It has been our endeavour to provide progressive mobility to consumers in India. After two successful seasons in 2017, we are excited to kick off the third season where we aim to take the Datsun Experience Zone to 750 locations in the country. It is a testimony to our commitment to reach out to consumers in hinterlands and give them an experience of our brand promise through our products. We are looking forward to welcoming new customers to our family through this three months long promotion.
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