Royal Enfield Opens Its First Flagship Store in Sao Paulo, Brazil

25th, Apr 2017 3:49 PM
Mayank Sharma (Ex-Employee)
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The Eicher Motors-owned two wheeler maker, Royal Enfield on last Friday started its direct distribution subsidiary in Brazil named as Royal Enfield Brazil. Under this subsidiary, the bike maker has opened an exclusive store in Sao Paulo, Brazil, from where the brand will sell its popular range of models comprising the iconic standard street model-Bullet 500, the retro street model-classic 500 and the cafe racer offering- Continental GT.

Besides all this, Royal Enfield Brazil will also perform responsibilities such as make availability of motorcycles to the dealers, their marketing and after sales service in the country.

For a reminisce, Royal Enfield Brazil is the second direct distribution subsidiary of the chennai based outfit, after Royal Enfield North America in US, which was founded in 2015.

The initiative of opening flagship store in Sao Paulo, Brazil is a good move by the company, as Brazil is the fourth biggest two-wheeler market in the world. Altogether, it has a great demand for mid-size motorcycles along with commuter range of two-wheelers there.

RE Classic 500 in astounding battle green shade

In the global market, Royal Enfield is one of the rapidly growing manufacturer in the world. During financial year 2016-17, the company managed to sell over 6,60,000 units across the globe. And now, it is intending to ramp up its production capacity upto 9,00,000 units by the end of 2018. To dispose that huge quantity, Royal Enfield is having nestled up dealerships network within more than 50 countries that includes the US, Britain, Europe, Latin America and West Asia and Southeast Asia. in spite of that, RE has 17 company-operated stores and 675 dealers in India.

Whereas, the offered range of Royal Enfield motorcycles consists of the Bullet, the Classic and Thunderbird models equipped with 350cc displacement engine. While the 500cc displacement products comprises of the Continental GT 535cc cafe racer and the purposely manufactured Himalayan that gets propelling power from the LS410 engine.