Suzuki’s Joy of Safety Initiative Will Make You More Aware As a Rider

It is very important to know the basics of the safety for riding safely. The two-wheeler riders often says that “Always use the rear brake more than the front”, “Disc brakes are unsafe as they are too sharp”, and many more things. They don’t know that they are living in wrong perception. So these misconceptions lead to severe accidents. One can be safe even by keeping in mind small things like wearing helmet, checking the tyre pressures regularly and many more things.

So to give the basic knowledge to the riders and for educating them, Suzuki India is organizing a safety initiative with the name ‘Joy of Safety’ in India across 28 dealerships. In 2018, Suzuki had organized a similar safety programme in which the company distributed free helmets.

Suzuki released an official press release about the campaign. To know more about the campaign, read the press release of the Suzuki given below-

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Press Release:

Suzuki Motorcycle India ushers in the ‘Joy of Safety’ – an initiative to improve the riding ecosystem

New Delhi, February 11, 2019: Suzuki Motorcycle India Private Limited (SMIPL), a subsidiary of two-wheeler manufacturer, Suzuki Motor Corporation, Japan ushered in the ‘Joy of Safety’ – a safety initiative for customers aimed at improving not just the rider’s safety, but also the overall rider’s ecosystem.
The initiative was kicked-off with a customer engagement activity at the GL Suzuki dealership in Delhi through a concept training activity conducted at the premises. Through the ‘Joy of Safety’ initiative, Suzuki Motorcycle India will be leveraging its dealership network to engage with the customers and enable them to gain a better understanding of their vehicles, a basic riding and vehicle dynamics; and help them in applying this learning on the roads and emerge as better riders. Subsequently, practical riding sessions will also be included as a part of ‘Joy of Safety’ initiative.

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At the kick-off of the ‘Joy of Safety’ initiative, Mr. Devashish Handa, Vice President, SMIPL said, “As a socially responsible corporate, Suzuki Motorcycle India is committed to work towards welfare of the society it is a part of. Towards this commitment, we are pleased to roll-out the Joy of Safety initiative for our customers with the support of our dealer partners. A good-rider is someone who doesn’t just ride fast, or for long-distances; but also the one who rides responsibly. Acknowledging the safety of oneself and that of all stakeholders in the ecosystem is a trait inherent to a responsible biker. Suzuki Motorcycle has always invested in creating exciting riding experiences with a sense of responsibility towards safety of the society to which it belongs. This is yet another step in that direction.”

The ‘Joy of Safety’ initiative will be conducted across 28 cities in India where Suzuki Motorcycle India has a strong dealership presence.