TVS Apache Series Surpasses Three Million Sales Milestone Since Launch

TVS Apache that is known for offering motorbikes with race inspired dynamic was rooted in the Indian market in 2005. Since then, the moniker has been a volume generator for the Chennai based company in the 150-200cc segment. It offers products like the RTR 160, RTR 180, RTR 200 4V Race Edition 2.0 and the RTR 160 4V in the naked bike category and a whole and sole full fairing offering, the Apache RR310. All of these models are pretty popular among the youngsters and help the automaker in attaining the three million units sales milestone. The Apache series took 13 long years to get this target since its launch.

Other than this, the Apache Racing Experience programme that is conducted under the supervision of the National Road Racing Champion (TVS Racing) helps in unleashing the racing DNA of Apache owners. In addition to this, the Apache Owners Group already exist with a huge number of members. TVS has conducted several rides almost in 33 cities with the support of more than 3000 riders.

Mr K.N. Radhakrishnan, President & Chief Executive Officer, TVS Motor company, expressed his happiness by quoting, ”We are truly humbled to achieve this milestone and I want to express my gratitude to all our valued customers both in India and across the globe. Through the years, TVS Apache has stood for providing an unrivalled experience backed by its rich racing pedigree, technological firsts and stylish design. The brand has, over a decade, developed a host of premium offerings, ranging from 160cc to 310cc, creating aspiration along every step of evolution. The 3 million milestone is special as it confirms that our ever-growing customer base of racing enthusiasts has taken warmly to our two new offerings, namely the TVS Apache RTR 160 4V and TVS Apache RR 310. This also presents me with an opportunity to express gratitude to the team behind TVS Apache whose tireless work on the products has ensured that the brand has created an international appeal.”