Vardenchi that is a custom bike maker has opened first of its Lifestyle Garage Store in Mumbai. Spread over an area of 1000 sq.ft, it is more of a lifestyle brand rather than a proper custom shop. Vardenchi offers aftermarket parts, apparel, and safety gear as well. While it is recognized for its custom build Royal Enfield motorcycles. Besides, Vardenchi is looking forward to avail aftermarket components for motorcycles like the Bajaj Avenger range, Bajaj Dominar along with others from brands KTM, TVS and more. A section at the new lifestyle garage showcases custom motorcycles while the service center used to upkeep of the bikes and installation of custom kits.
Vardenchi Motorcycles - Founder and Managing Director, Akshai Varde shared his vision at the inauguration of the new flagship store, "The Vardenchi Lifestyle Garage is a culmination of our long-standing vision of offering 'everything motorcycle.' The market and the timing are very well positioned for a concept like this and we are extremely excited to kick off the first of an entire network of franchise stores."
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Other than custom build motorcycles, Vardenchi Lifestyle Garage Store also retails in a range of customized motorcycle helmets, lifestyle riding gear, a collection of apparel like t-shirts hoodies and shoes. In addition to this, one can opt for motorcycle accessories such as lights, seats, guards, luggage and more. A host of safety and utility attributes are also on sale among others.
With an aim to expand its reach to a number of Tier 1 and II cities this fiscal, Vardenchi is searching for locations in different cities. The small cities with interested customers to invest in lifestyle custom bikes will be the brand’s center of attraction. Also, the Vardenchi can expand its customer base with newcomers by providing custom kits for other motorcycles as well.
The Vardenchi production facility in Turbhe, near Mumbai, has been shifted to a larger plant in Belgaum. Since its establishment in 2005, Vardenchi Motorcycle Garage has completed 14 successful years of experience in crafting custom motorcycles.